Event Invitation Sequence

A three-touch invite-and-follow-up sequence driving construction-industry prospects to a trade-show booth, each email a fresh angle.

A three-email sequence, an invitation plus two follow-ups, built to take construction-industry prospects from “noted” to “see you at the booth,” each touch leading with a different reason to show up.

Email 1, Invitation

Subject: The Big 5 is construction’s meeting point. Save a seat for yourself.

This year’s Big 5 Global event uniquely connects every player in the ecosystem, from planning to execution. Mark your calendar: our construction ERP is bringing its management solutions to this landmark event, and we invite you to join us and explore the perfect product fit for your business.

Make the most of your visit:

  • See how leading contractors are cutting project delays by 40%
  • Learn how others track expenses in real time, avoid budget overruns, and manage variations effectively
  • Experience how automated workflows eliminate manual tasks
  • See real-time collaboration tools in action
  • Learn how to get instant project insights on any device

Construction professionals choose us for a reason. Come discover yours. Register now.

Email 2, Follow-up

Subject: A massive event, Big 5, awaits your arrival, and we await your visit :)

Your construction business can be on top of the ball too, but only if you make a move. The hassles of poor operations on a project are familiar yet often ignored, and they add up to far more than expected. They’re entirely solvable, and we’d love to show you how. Our experts will shed light on doubts that shouldn’t practically exist.

We’re coming to the largest construction event, Big 5, and you’re invited. Among 100k+ global attendees, you can discover meaningful solutions for your business, and ours is one of them. You don’t need to go it alone; meet us.

Event details: 26-29 November 2024, Dubai World Trade Centre. Register now.

Email 3, Follow-up

Subject: The day is getting nearer, Big 5 is almost here!

Big 5 is no farther, and neither is your visit to our booth. Efficiency and productivity are two things an outdated system will hold back from your team. If a spreadsheet could do everything, what would be the point of an ERP?

We understand that change can feel overwhelming, but we’re here to show you that new systems can be easy to adopt. Visit us at Big 5, the largest construction event in Dubai. You might be surprised just how transformative the right technology can be. Join us to discover a solution that could change the way you operate.

Event details: 26-29 November 2024, Dubai World Trade Centre. Register now.

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