CEO New-Year Mailer

A warm, first-person note from the founder's desk marking five years, gratitude, mission, and a personal invitation to reach out.

Subject: A message from the CEO’s desk

In the blink of an eye, time has flown, and the fact is, we’ve completed five incredible years in the fintech industry.

We take pride in being among the first to make bonds and debentures accessible to individual investors in India. We understand how important it is for our customers to have faith in our services and to trust every product we roll out. The journey hasn’t been easy; it took time, effort, and resilience to onboard our very first customer. That day will always be remembered, because it marked the true beginning of our company.

From that moment on, our core mission has been clear: to be a solution provider, helping our customers plan their finances better and achieve meaningful growth. While our customers kept us inspired, our employees supported the mission. It takes both hands to clap, customers and employees together, and we’ve all worked toward one goal: delivering the best possible outcomes for your journey on our platform.

Offering access to fixed-income instruments with better-than-average returns is what we strive for. After all, why settle for less when you can earn more? Why not let your hard-earned savings grow in the safest way possible? Those simple thoughts capture what we stand for. Your continued support inspires us to reach and help millions more. And the journey continues.

Today, we’ve grown from just four employees to a team of 60, serving over 370,000 customers and adding more than 1,000 new customers every month. From offering bonds to introducing IPOs, and now corporate fixed deposits, the journey has been anything but easy. Ideas are easy to dream but hard to execute, and behind the scenes it has taken relentless effort. Through it all, one thing has stayed constant: you, our customer.

So what’s our end goal? To build India’s largest online distribution network for fixed-income instruments, and we can’t do it without your continued support. We’re deeply grateful for the trust, patience, and encouragement you’ve shown us. You believe in our philosophy, and that belief fuels us every day.

I want to make myself personally available to you. If you have any requirements or queries, feel free to reach out to me directly, and I’ll do my best to respond to every one I can.

Wishing you and your family a happy new year and a wonderful year ahead.

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